From MediaPost's Out to Launch:
IKEA made "everyday fabulous" for New Yorkers when it went design-crazy on the city. All in preparation for Design Week earlier this year, natch.

So, a bit of a shameless plug here, but this is the kind of thing that makes our jobs easier! Marketwire (competes with PRN and Bizwire) is a GREAT service. It's cheaper than PRN and Businesswire, and it has better service, and some really cool extras that the other wires aren't even close on (to my knowledge at least). Below, my acct person Nick breaks it down in detail, but net net, here's why you might want to consider using these guys:

This is an example of how not to write a positioning statement: X is one of the key platform developers and solutions providers for mobile technology. A preferred technology partner of major industry players, X offers innovative mobile and Internet services by helping them develop competitive business solutions and turnkey applications.

This is the sinister side of marketing in a post-YouTube/Tivo world. Consumer Generated Media can start to look a lot like corporate agenda-pushing.