This is dope – Ikea’s Everyday Fabulous

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August 16, 2006  |  Category: Public Relations

This is dope – Ikea’s Everyday Fabulous

From MediaPost’s Out to Launch:
IKEA made “everyday fabulous” for New Yorkers when it went design-crazy on the city. All in preparation for Design Week earlier this year, natch. Some of the stunts over the five-day period included placing sofas and curtains in bus shelters, putting blankets and picnic baskets with bottled water in parks, placing [...]

August 15, 2006  |  Category: Public Relations

Dont’ be stuck in old school PR mode

So, a bit of a shameless plug here, but this is the kind of thing that makes our jobs easier!
Marketwire (competes with PRN and Bizwire) is a GREAT service. It’s cheaper than PRN and Businesswire, and it has better service, and some really cool extras that the other wires aren’t even close on (to my [...]

August 14, 2006  |  Category: Public Relations

Positioning Statement Hell

This is an example of how not to write a positioning statement:
X is one of the key platform developers and solutions providers for mobile technology. A preferred technology partner of major industry players, X offers innovative mobile and Internet services by helping them develop competitive business solutions and turnkey applications.
At X, we have one thing [...]

August 3, 2006  |  Category: Public Relations

Bad PR People!! No sneaky viral campaigns!

This is the sinister side of marketing in a post-YouTube/Tivo world. Consumer Generated Media can start to look a lot like corporate agenda-pushing.
http://online.wsj.com/article/SB115457177198425388-search.html?KEYWORDS=ogilvy&COLLECTION=wsjie/6month
Quick excerpt, in case you don’t have a subscription: “Everyone knows Al Gore stars in the global warming documentary “An Inconvenient Truth.” But who created “Al Gore’s Penguin Army,” a [...]