When things go south, PR people do one of two things: A) panic, and do as their told, which usually means crafting a "CYA" response or B) take a strong position, take responsibility for mistakes made, and do what you can to make sure that people know you're leveling with them.
This is a GREAT concept for promoting the next version of Firefox to early adopter/fanboys. It's super nerdy, but then again, so are those of us who love Firefox.
I've always resented that moment every year when I write my check to Lexis/Nexis. Like MediaMap online, it's expensive, clunky to use, and usually isn't nearly as effective as just looking something up on your own.
Ever been in one of those brainstorms trying to come up with a "media event" that will draw broadcast attention? You know the "let's donate X to children with Y disease and invite the press"... those sessions. Not to sound cynical, because these causes often really do benefit and they truly are a bright spot amongst the dull churning of every day news....
weekly communication tips to help you shine.
Apple Podcast:
Weekly communication tips to up your game.