HP in deep, but impressive PR moves by Mark Hurd
When things go south, PR people do one of two things: A) panic, and do as their told, which usually means crafting a “CYA” response or B) take a strong position, take responsibility for mistakes made, and do what you can to make sure that people know you’re leveling with them. The role of PR [...]
The Nerds Are Alright
This is a GREAT concept for promoting the next version of Firefox to early adopter/fanboys. It’s super nerdy, but then again, so are those of us who love Firefox. “The Mozilla Foundation is offering to “immortalize” people’s names in the code of Firefox, if they manage to persuade a friend to download its Web browser [...]
Who Needs Lexis/Nexis When You Have Google Archives?
I’ve always resented that moment every year when I write my check to Lexis/Nexis. Like MediaMap online, it’s expensive, clunky to use, and usually isn’t nearly as effective as just looking something up on your own. Google has quietly launched (or so it seems to me) their News Archive search offering. This allows you to [...]
Sometimes the cheesy stuff gets picked up
Ever been in one of those brainstorms trying to come up with a “media event” that will draw broadcast attention? You know the “let’s donate X to children with Y disease and invite the press”… those sessions. Not to sound cynical, because these causes often really do benefit and they truly are a bright spot [...]
For over 15 years, Bronwyn Saglimbeni has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering "tough love" in a way that allows executives to achieve true breakthroughs.