An Open Letter to Conference Planners

Dear Conference Planners (specifically those in charge of content): You have a tough gig. You walk a delicate balance between informing and entertaining. But I want to give you some tough love. 99.9% of conference content is BORING.

PR Peeps: Drop What You are Doing and Read This

In case you’re not already a fan, take note: Sam Whitmore’s Media Survey is one of the most valuable PR resources available today.

According to Sam, “Our philosophy is to help tech PR pros reverse-engineer what does run, rather than gin up pitches and shop them with a moistened finger to the wind.” Yes, my brother.

Social Media Releases – what I like and what I’ve learned.

A lot has been said about the rise of social media press releases, so I won’t retread this topic. Net net, I’m delighted that as an industry we are now heralding the rise of press releases that a) get to the point b) provide reporters with value rather than spin and c) include grab-and-go content like video, graphics, and search optimization tools.