Getting Exceptional: How Twitter Will Change Your World
As I mentioned in my last post, things are getting ugly out there. The PR people who will be left standing in this economy are the exceptional. Along these lines, I’m offering a few (5 to be exact) ideas about how we can get exceptional here and now.
Without further ado, here is Thing [...]
When the Going Gets Tough – the Tough Get Exceptional
As Brian Morrissey pointed out in his interview with the Bad Pitch blog, he supposed there were something like 75 PR people for every single reporter. Whether or not it’s an accurate statistic, the message is loud and clear – only the exceptional will survive the next 36 months in the PR industry.
Over [...]
RIP Vista
This warms the cockles of my heart.
Microsoft Introduces Windows 7, Ending Vista Brand
http://www.nytimes.com/2008/10/29/technology/business-computing/29soft.html
For over 15 years, Bronwyn Saglimbeni has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering "tough love" in a way that allows executives to achieve true breakthroughs.