As Brian Morrissey pointed out in his interview with the Bad Pitch blog, he supposed there were something like 75 PR people for every single reporter. Whether or not it’s an accurate statistic, the message is loud and clear – only the exceptional will survive the next 36 months in the PR industry.

http://www.nytimes.com/2008/10/29/technology/business-computing/29soft.html

As I mentioned in my last post, things are getting ugly out there. The PR people who will be left standing in this economy are the exceptional. Along these lines, I’m offering a few (5 to be exact) ideas about how we can get exceptional here and now. Without further ado, here is Thing #1: How Twitter Can Change your World (Or at least help you understand the reporters and analysts you watch).