When the Going Gets Tough – the Tough Get Exceptional
As Brian Morrissey pointed out in his interview with the Bad Pitch blog, he supposed there were something like 75 PR people for every single reporter. Whether or not it’s an accurate statistic, the message is loud and clear – only the exceptional will survive the next 36 months in the PR industry.
Over the next week or two, I’m going to be talking about 5 things (in no particular order) that have me all worked up. As always, comments, ideas and rants are encouraged.
Thing #1) How Twitter can change your world. Or at least help you understand the reporters and analysts you watch.
Thing #2) The way we write needs to change. Now.
Thing #3) Why we should each be reading for an hour before even thinking of opening Outlook. (Sound obvious? When is the last time you actually spent time reading for a solid hour before responding to email?)
Thing #4) Tips for educating clients on the new metrics for success in PR
Thing #5) Why giving tough love to your spokespeople has never been more important.
Anything have you all worked up?
For over 15 years, Bronwyn Saglimbeni has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering "tough love" in a way that allows executives to achieve true breakthroughs.