Comments on: GoDaddy or Go Home http://www.bronwyncommunications.com/2010/02/godaddy-or-go-home/ Wed, 28 Jul 2010 20:31:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Aaron Grunwald http://www.bronwyncommunications.com/2010/02/godaddy-or-go-home/comment-page-1/#comment-72 Aaron Grunwald Thu, 04 Feb 2010 19:57:24 +0000 http://www.bronwyncommunications.com/?p=327#comment-72 Well, good for him... he just got his ad aired twice for free. Maybe GoDaddy paid CBS extra to "pull" the ad. 8-) Well, good for him… he just got his ad aired twice for free. Maybe GoDaddy paid CBS extra to “pull” the ad. 8-)

]]> By: Bronwyn Saglimbeni http://www.bronwyncommunications.com/2010/02/godaddy-or-go-home/comment-page-1/#comment-70 Bronwyn Saglimbeni Wed, 03 Feb 2010 22:25:39 +0000 http://www.bronwyncommunications.com/?p=327#comment-70 Totally agree, and that's why Fox began the interview with that question. It's all a game for eye balls, and sex sells right? If small furry creatures sold, they'd have ads with squirrels... doesn't matter what it is, so long as it drives interest. :) Totally agree, and that’s why Fox began the interview with that question. It’s all a game for eye balls, and sex sells right? If small furry creatures sold, they’d have ads with squirrels… doesn’t matter what it is, so long as it drives interest. :)

]]> By: Jeff Westover http://www.bronwyncommunications.com/2010/02/godaddy-or-go-home/comment-page-1/#comment-69 Jeff Westover Wed, 03 Feb 2010 22:23:52 +0000 http://www.bronwyncommunications.com/?p=327#comment-69 My take on GoDaddy Bronwyn, here's my take on the GoDaddy advertising approach. They WANT to be pulled from over the air programming. They DON'T actually want to pay for the air time. What they WANT is to create buzz and drive viewers online. In their more tame spots, they always end with "see what happens next. go to www.godaddy.com/something". They've figured out that it's not actually about the ad itself, it's about getting you to view it, pass it, comment on it, blog about it... drive it viral. And, if they can keep from paying to air it while accomplishing their goals, all the better. So, all this said, I don't think this is about lifestyle or D cups. It's about something that can be perceived as shocking and generate a conversation. Whatever that is... Doesn't matter to them. Agree? My take on GoDaddy

Bronwyn, here’s my take on the GoDaddy advertising approach. They WANT to be pulled from over the air programming. They DON’T actually want to pay for the air time. What they WANT is to create buzz and drive viewers online. In their more tame spots, they always end with “see what happens next. go to http://www.godaddy.com/something“. They’ve figured out that it’s not actually about the ad itself, it’s about getting you to view it, pass it, comment on it, blog about it… drive it viral. And, if they can keep from paying to air it while accomplishing their goals, all the better.

So, all this said, I don’t think this is about lifestyle or D cups. It’s about something that can be perceived as shocking and generate a conversation. Whatever that is… Doesn’t matter to them.

Agree?

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