Social Media guru JD Lasica interviewed me a few months back at Girls In Tech's Santa Cruz retreat about the topic of women and public speaking.  This is a subject near to my heart, and I'm on a mission to make sure women become more prominent players in the conference speaking circuit.  So please enjoy, and if you think it's helpful, pass it along!

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Unless something monumental occurs, this will be my last post on Tiger Woods. In my previous post, I applauded the risk taken by Nike in the controversial ad featuring the voice of Tiger's deceased father, because I’ve always believed that the only way to win back hearts and minds (and ultimately sponsorship deals) was to take us on a real and believable journey into self discovery and healing with Tiger Woods.  The ad, while creepy as hell, was unflinchingly real. His ESPN interview prior to the Masters seemed also to point to a real and authentic comeback.

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As I blogged recently, I believe that the only way for Tiger to reclaim his vast empire of sponsorships is to take the public on his very private journey to recovery.  Based on his initial press conference, I was pretty convinced that this was advice Team Tiger wasn’t interested in hearing. But in light of his other recent interviews, especially his press conference earlier this week, I think they are back on track, and advertiser Nike puts a finer point on it with the release of this new ad.

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Ready to communicate with

authenticity