Category: Media Skills
Jobs Playing Defense
From watching Gizmodo’s live blogging coverage from today’s event at Apple’s HQs, it seems that things went a little sideways. No, there were no technical glitches, or streakers across the stage, but somehow, the usually invincible presenter Steve Jobs struck a sour note with many of the folks in the room.
From the get-go, things weren’t [...]
From Cardboard to Flesh and Blood: the New Art of Spokesperson Prep
Last week I had the pleasure of interviewing Chris O’Brien, business and technology columnist for the San Jose Mercury News. Initially, I wanted to discuss the art of “listening” during an interview – not the reporter’s ability to listen, but rather the spokesperson’s ability to listen. Chris and I had a great discussion, but I [...]
The Wait is Over
As you saw in my post earlier this week, I weighed in on the 4 things I thought Tiger needed to accomplish in his apology.
Let’s see how he did.
1) Express believable self-awareness. I give Tiger Woods high marks on expressing believable regret and embarrassment, but self awareness? Not sure about that. His explanation of his [...]
Tiger’s Big Day
On Friday, Tiger Woods will “break his silence” and make an official statement Friday morning from the clubhouse at the TPC Sawgrass, the headquarters of the PGA Tour in Florida.
Like a sports analyst giving pre-game commentary, here’s my take: His statement needs to do four things: 1) Express believable self awareness. It has to be [...]
For over 15 years, Bronwyn Saglimbeni has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering "tough love" in a way that allows executives to achieve true breakthroughs.