Category: Public Relations
Jobs Playing Defense
From watching Gizmodo’s live blogging coverage from today’s event at Apple’s HQs, it seems that things went a little sideways. No, there were no technical glitches, or streakers across the stage, but somehow, the usually invincible presenter Steve Jobs struck a sour note with many of the folks in the room.
From the get-go, things weren’t [...]
How To Prepare For Your IPO Roadshow
My partner in crime/charisma coach Olivia Fox Cabane and I penned this article for Silicon Alley Insider (Business Insider).
Having seen the roadshow “decks” that people continue to trot out to investors, it’s shocking anyone gets any money at all.
Take a gander and enjoy!
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How To Prepare For Your IPO Roadshow
Adios, Tiger.
Unless something monumental occurs, this will be my last post on Tiger Woods.
In my previous post, I applauded the risk taken by Nike in the controversial ad featuring the voice of Tiger’s deceased father, because I’ve always believed that the only way to win back hearts and minds (and ultimately sponsorship deals) was to take [...]
Nike Treading on Dangerous, But Compelling Ground
As I blogged recently, I believe that the only way for Tiger to reclaim his vast empire of sponsorships is to take the public on his very private journey to recovery. Based on his initial press conference, I was pretty convinced that this was advice Team Tiger wasn’t interested in hearing. But in light of [...]
For over 15 years, Bronwyn Saglimbeni has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering "tough love" in a way that allows executives to achieve true breakthroughs.