Category: Public Relations
The Taming of Joe Biden
In his introduction of President Obama on this historic day of reckoning with America’s health care system, Joe Biden stated on mic, what many of us were thinking: “This is a big f-cking deal.”
In a ship run as tightly as Team Obama (not flawless, but definitely well run), it’s hard to explain Joe Biden’s gaffe [...]
Tiger Woods: Coming into Focus
Having finally watched the much anticipated ESPN interview from last night, I am breathing a sigh of relief.
As you may have seen in my previous posts, I have been hoping for a good solid comeback, but wasn’t seeing many signs of life. Looking back at Tiger’s public interactions since December, it’s been a strange mix [...]
From Cardboard to Flesh and Blood: the New Art of Spokesperson Prep
Last week I had the pleasure of interviewing Chris O’Brien, business and technology columnist for the San Jose Mercury News. Initially, I wanted to discuss the art of “listening” during an interview – not the reporter’s ability to listen, but rather the spokesperson’s ability to listen. Chris and I had a great discussion, but I [...]
The Wait is Over
As you saw in my post earlier this week, I weighed in on the 4 things I thought Tiger needed to accomplish in his apology.
Let’s see how he did.
1) Express believable self-awareness. I give Tiger Woods high marks on expressing believable regret and embarrassment, but self awareness? Not sure about that. His explanation of his [...]
For over 15 years, Bronwyn Saglimbeni has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering "tough love" in a way that allows executives to achieve true breakthroughs.