Category: Public Relations
Nike Treading on Dangerous, But Compelling Ground
As I blogged recently, I believe that the only way for Tiger to reclaim his vast empire of sponsorships is to take the public on his very private journey to recovery. Based on his initial press conference, I was pretty convinced that this was advice Team Tiger wasn’t interested in hearing. But in light of [...]
The Taming of Joe Biden
In his introduction of President Obama on this historic day of reckoning with America’s health care system, Joe Biden stated on mic, what many of us were thinking: “This is a big f-cking deal.” In a ship run as tightly as Team Obama (not flawless, but definitely well run), it’s hard to explain Joe Biden’s [...]
Tiger Woods: Coming into Focus
Having finally watched the much anticipated ESPN interview from last night, I am breathing a sigh of relief. As you may have seen in my previous posts, I have been hoping for a good solid comeback, but wasn’t seeing many signs of life. Looking back at Tiger’s public interactions since December, it’s been a strange [...]
From Cardboard to Flesh and Blood: the New Art of Spokesperson Prep
Last week I had the pleasure of interviewing Chris O’Brien, business and technology columnist for the San Jose Mercury News. Initially, I wanted to discuss the art of “listening” during an interview – not the reporter’s ability to listen, but rather the spokesperson’s ability to listen. Chris and I had a great discussion, but I [...]
For over 15 years, Bronwyn Saglimbeni has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering "tough love" in a way that allows executives to achieve true breakthroughs.