Tiger’s Big Day

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Category: Public Relations

Tiger’s Big Day

On Friday, Tiger Woods will “break his silence” and make an official statement Friday morning from the clubhouse at the TPC Sawgrass, the headquarters of the PGA Tour in Florida.
Like a sports analyst giving pre-game commentary, here’s my take:  His statement needs to do four things:  1) Express believable self awareness.  It has to be [...]

Heartbreak Warfare: My Advice to John Mayer

I was going to try to refrain from being yet another voice condemning John Mayer for his absurd, racist, sexist tirade in Playboy, but here I am. Blogging about it.
Rather than state the obvious (“ill advised” doesn’t even begin to cover it), John Mayer’s off-the-cuff interview with Playboy has certainly gotten me thinking a lot [...]

GoDaddy or Go Home

With the Super Bowl looming large this weekend, I wanted to weigh in on my favorite pre-game controversy: The pulling of GoDaddy’s Half Time ad, affectionately referred to as “Lola.”  Here’s the irony: There is not a single D-cup woman featured in this one.  For a company noted for making giant breasts synonymous with domain [...]

Doin’ It and Doin’ It Well

Like all presentation coaches the world over, I am once again ruminating on Steve Jobs’ performance today as he unveiled the much anticipated iPad.  In fact, that sound you just heard was my jaw hitting the ground as I watched the iPad’s eReader demonstrated in Steve’s capable hands.  Full disclosure: I’m in a state of [...]

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