Bad PR People!! No sneaky viral campaigns!

This is the sinister side of marketing in a post-YouTube/Tivo world. Consumer Generated Media can start to look a lot like corporate agenda-pushing.

Quick excerpt, in case you don't have a subscription: "Everyone knows Al Gore stars in the global warming documentary "An Inconvenient Truth." But who created "Al Gore's Penguin Army," a two-minute video now playing on

In an email exchange with The Wall Street Journal, Toutsmith didn't answer when asked who he was or why he made the video, which has just over 59,000 views on YouTube. However, computer routing information contained in an email sent from Toutsmith's Yahoo account indicate it didn't come from an amateur working out of his basement.

It registered to DCI Group, a Washington, D.C., public relations and lobbying firm whose clients include oil company Exxon Mobil Corp."

Boooo, hisssss.