Edelman - are you kidding?!
Edelman Apologizes For Wal-Mart 'Flog'
This is unreal... the supposed kings of word of mouth marketing committed the number one biggest rookie mistake you can make. You can't create fake blogs. It's bad business, bad PR, and it makes you look like a liar. I feel bad for Steve Robel, their web 2.0/viral guru. He's horrified I'm sure.