When the Going Gets Tough – the Tough Get Exceptional

As Brian Morrissey pointed out in his interview with the Bad Pitch blog, he supposed there were something like 75 PR people for every single reporter. Whether or not it’s an accurate statistic, the message is loud and clear – only the exceptional will survive the next 36 months in the PR industry. Over the next week or two, I'm going to be talking about 5 things (in no particular order) that have me all worked up. As always, comments, ideas and rants are encouraged.

Thing #1) How Twitter can change your world. Or at least help you understand the reporters and analysts you watch.

Thing #2) The way we write needs to change. Now.

Thing #3) Why we should each be reading for an hour before even thinking of opening Outlook. (Sound obvious? When is the last time you actually spent time reading for a solid hour before responding to email?)

Thing #4) Tips for educating clients on the new metrics for success in PR

Thing #5) Why giving tough love to your spokespeople has never been more important. Anything have you all worked up?