HERE’S THE THING
Attention spans have never been shorter than they are today.
Whether we blame it on a 24x7 news cycle, television, smartphones, or social media, it doesn’t change one simple truth: People are having a helluva time paying attention.
And yet, we keep presenting and communicating the same way we always have: A lifeless slide deck. A droning, low-stakes conversation. Another uninspired meeting devoid of energy.
I am on a one-woman mission to change this.
As communicators, we can do better. We have to do better. In fact, we have to bypass the attention span problem altogether, and communicate in ways that captivate an audience keeping them off of their smartphones and onto the edge of their seats—whether that’s an audience of 3 or 3,000.