Unless something monumental occurs, this will be my last post on Tiger Woods. In my previous post, I applauded the risk taken by Nike in the controversial ad featuring the voice of Tiger's deceased father, because I’ve always believed that the only way to win back hearts and minds (and ultimately sponsorship deals) was to take us on a real and believable journey into self discovery and healing with Tiger Woods.  The ad, while creepy as hell, was unflinchingly real. His ESPN interview prior to the Masters seemed also to point to a real and authentic comeback.

As I blogged recently, I believe that the only way for Tiger to reclaim his vast empire of sponsorships is to take the public on his very private journey to recovery.  Based on his initial press conference, I was pretty convinced that this was advice Team Tiger wasn’t interested in hearing. But in light of his other recent interviews, especially his press conference earlier this week, I think they are back on track, and advertiser Nike puts a finer point on it with the release of this new ad.

In his introduction of President Obama on this historic day of reckoning with America’s health care system, Joe Biden stated on mic, what many of us were thinking: “This is a big f-cking deal.”