From Cardboard to Flesh and Blood: the New Art of Spokesperson Prep

Last week I had the pleasure of interviewing Chris O’Brien, business and technology columnist for the San Jose Mercury News.  Initially, I wanted to discuss the art of “listening” during an interview – not the reporter’s ability to listen, but rather the spokesperson’s ability to listen.  Chris and I had a great discussion, but I emerged with a slightly different theme for this posting – the importance of Authenticity.