There is so much on my to do list at the moment, but occasionally I’ll see something that makes me so worked up, if I don’t say something, I’ll lose it. This is one of those moments. In fact, it was prompted by this week’s People cover story on Heidi Montag. When I saw this, my heart literally ached, and I immediately thought to myself, “…and we lose another young woman to the lie.” I truly believe that Vanity is the evil arch rival of Purpose.

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During a time when many in the public eye are letting far too much time pass before addressing rumors (you know who you are), it is refreshing to see someone get it so right.  As the New York Times reported today, Conan O'Brien “sat up all night” writing a statement in response to NBC's decision to move the Tonight Show to a 12:05am start (vs the original 11:35pm start).  There are three reasons I love this missive:

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Without rehashing the gory details, let’s just say that the past week has revealed an entirely new side of Tiger Woods.  Much of the public outrage seems to be directed at Tiger’s request for “privacy” as he deals with the collapse of life as he has known it.   In fact, as the days have passed, the whole Tigergate mess seems to be a case study on “Crisis Communication Don’ts.”

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Ready to communicate with

authenticity