I was recently creating a custom keynote experience for a client, and I just couldn’t land on where to begin. As I sat there typing and deleting, I realized my problem. I was trying to create a presentation for an amorphous “them” instead of real individuals. I went back to reread my notes, and got a good sense of who I was talking to … the people likely to be skeptics, and those likely to be fans. But then I took it a step further, and made audience personas, grabbing stock images to represent each type of audience member. I even gave them names.

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A few months ago, I was once again feeling annoyed and frustrated with myself for not being consistent with my meditation practice. I have no excuse. I know the power of quieting the mind. I know the incredible benefits of a mediation practice. And yet.… Something different was called for. I decided that what I was craving was a little … structure. A little … novelty. A little … playbook. And so I created my very own meditation ritual, and I call it 4-4-4-4.

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We’ve all been there. Someone says something that triggers a reaction of … Oh FFS. Maybe we perceive them as whining. Or making a mountain out of a molehill. Or maybe we are so exhausted and pushing so hard towards a goal, we get activated by someone who questions the breakneck pace or the incentives being chased. Case in point … that FFS moment from MillerKnoll’s internal Zoom call that went viral because CEO Andi Owen told employees to “leave pity city” and stop focusing on bonuses. Do I think Andi Owen is a bad person and a bad leader? Nah. I think she’s a three-dimensional human being trying to function in a leadership role during a hellishly hard economic cycle. I think she had an FFS moment and didn’t know (or was too exhausted) to check her reaction.

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I recently had some work done on a piece of furniture, and let’s just say that the final product wasn’t quite what I’d hoped for. I sent pictures of what I found problematic to the artisan who did the work, then picked up the phone to talk them through my concerns. It became clear right away that the person on the other end of the phone was … activated by my feedback. I sensed that they felt insulted, attacked, angry, and not a little bit heartbroken that their work had not provided the result I was after. As a recovering codependent, this communication dynamic used to bring out the worst in me.

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When I graduated from college, my Grandmother gave me some advice. She said, "Bronwyn, get a government job. Maybe the DMV? Something that has a … pension." And I get it. Survival = financial safety. But that didn’t sit well with me. I wanted wealth. But that wasn’t something the women in my lineage could teach me. In fact, FEW women are taught how to create and GROW wealth. But that’s what we’re talking about today. My guest this week is Clara Vidyanath, founder of the 32 Cents Club, which is a private markets investment platform, designed BY women, FOR women.  “32 Cents” represents the wealth gap between men and women. And just to clarify, when it comes to wealth, WOMEN make 32 cents to every man’s dollar. Let that sink in, and fire up this episode. You are NOT gonna wanna miss it.  Check out https://www.32cents.com/ Find Clara on LinkedIn: https://www.linkedin.com/in/clara-vydyanath-cfa-cpa-14287316/

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Ready to communicate with

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