I was recently creating a custom keynote experience for a client, and I just couldn’t land on where to begin.
As I sat there typing and deleting, I realized my problem.
I was trying to create a presentation for an amorphous “them” instead of real individuals.
I went back to reread my notes, and got a good sense of who I was talking to … the people likely to be skeptics, and those likely to be fans.
But then I took it a step further, and made audience personas, grabbing stock images to represent each type of audience member. I even gave them names.
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